Revamping Product Launch Events

A leading consumer electronics brand known for its innovation and cutting-edge products partnered with Event Management on App to create a highly engaging product launch. By using features like gamification, live polls, and social media integration, they successfully increased audience interaction, expanded their reach, and drove pre-orders—resulting in a more impactful and memorable launch event.

Challenges

Generating excitement before and during the event
Encouraging audience interaction and participation
Expanding reach through digital platforms
Converting engagement into measurable results like pre-orders
Ensuring a seamless experience for both in-person and online attendees

Solution

The brand used Event Management on App to boost excitement and engagement by:

    Adding gamification features to encourage participation
    Running live polls for real-time interaction
    Integrating social media to expand reach and visibility

Outcome

The product launch achieved outstanding results by leveraging the app’s interactive features. Key outcomes included:

    Significant media coverage that increased brand visibility
    A 50% rise in social media mentions, driving greater audience interaction
    A 15% boost in pre-orders, converting engagement into sales
    Enhanced attendee experience through real-time polls and gamification
    Stronger online presence thanks to seamless social media integration